Age Concern Logo

Bringing the brand to life!

Guidelines for producing the Age Concern brand

About the Brand Guidelines Resources Logo Download Photo Library Templates Print Statements Comms Toolkit Help

Statements - About Age Concern

About Age Concern | Age Concern's structure and work

These statements can be used when a description of what Age Concern does is needed (eg for directory entries, publicity material or press statements). Use the longer statement if more detail is required.

Short statement (70 words)

Age Concern is the UK's largest organisation working for and with older people. In England, we are a federation of over 400 charities working together to promote the well-being of all older people.

Age Concern's work ranges from providing vital local services to influencing public opinion and government. Every day we are in touch with thousands of older people from all kinds of backgrounds - enabling them to make more of life.

Longer statement (135 words)

Age Concern is the UK's largest organisation working for and with older people to enable them to make more of life. In England, we are a federation of over 400 independent charities which share the same name, values and standards.

We believe that ageing is a normal part of life, and that later life should be fulfilling, enjoyable and productive. We enable older people by providing services and grants, researching their needs and opinions, influencing government and media, and through other innovative and dynamic projects.

Every day we provide vital services, information and support to thousands of older people - of all ages and backgrounds.

Age Concern also works with many older people from disadvantaged or marginalised groups, such as those living in rural areas or black and minority ethnic elders.

Back to top