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Bringing the brand to life!

Guidelines for producing the Age Concern brand

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Photography

Photography is an essential tool in expressing our brand. Through it we can show what kind of organisation we are and explain what we do.

Age Concern England has built up a Photo Library of images that are available for use. This library is regularly updated and can be found within the Resources section.

Our photography mixes a variety of styles but is always positive, active, dignified and diverse. It shows real people and captures the real life of Age Concern users.

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