Age Concern Logo

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Guidelines for producing the Age Concern brand

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Logo - The Marque

The Marque | Exclusion Zone | Colour Usage | Logo With Descriptor

The Age Concern logo has been tweaked and redrawn to create a clearer, stronger mark. In order to keep our brand strong and consistent we should always use the new version without changing it in any way.

New Age Concern Logo

The logo must NEVER:

be re-typed in another typeface
example of how not to use the age concern logo with another typeface
have the relationship between the words changed
example of how not to change the relationship between the words on the age concern logo
be distorted or have elements removed
example of how not to distort the age concern logo

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