Frequently asked questions
This section contains a list of the most frequently asked questions. Please take a moment to scan through them to see if your question is in here. If the information below does not solve your problem then please contact the Marketing Department at Age Concern England 020 8765 7620 or email brand@ace.org.uk for further help and advice.
- I can't seem to download the logo / template. Can you explain how to do it?
Below each of the logos or templates there will be a link. Click on this link and a dialog box will appear. Follow the instructions in this box to download the logo. Do not cut and paste the image you see on the website as it will not be good enough quality. - When I change the size of the logo why doesn't the geographical descriptor size change.
The logo and the geographical descriptor are independent of each other. You have to resize each part separately. - Can the shape of the logo be changed?
No. The logo has set dimensions and these should not be altered. - Does the logo have a maximum or minimum size?
No. As long as it is legible and it does not look out of proportion. - Can I use a letterhead without a geographical descriptor?
No. Any corporate stationery (letterhead, compliment slip and business cards) must have your geographical descriptor on it and your registered charity number. Only functions of the Federation itself - like the Partnerships and the Secretariat - are legally allowed to use stationery without a geographical descriptor and they must carry the line 'Age Concern is a federation of registered charities.' - Can straplines be placed on letterheads, compliment slips & business cards?
The brand does not have a strapline. Corporate stationery (letterhead, compliment slip and business card) are key pieces of business communications and should carry no strapline. However, you may use straplines on all your other communication materials. - When can I use the line 'Age Concern is a federation of registered charities'?
On materials produced for the federation as a whole. Anything that is specific to your Age Concern should have your own charity number on it instead. - Why doesn't the emboldened text stand out on internally printed documents?
Not everyone is affected by this problem; it only seems to involve some of the newer laser printers. The Helvetica Neue 45 light font does not always look darker if it has been emboldened using the formatting toolbar in the application. To ensure the text is printed as bold you should use the Helvetica Neue 65 Medium. - I've used the correct pantone colours but when I compare my artwork with other materials it still looks a different colour shade. Why?
When printing in spot colours (pantone) there is only one ink pot used, whilst the CMYK process will use four coloured inks (Cyan, Magenta, Yellow and Black) because of this matching colour will not be exact. You will need also notice that printing on different paper stock can also affect the final output and even applying a machine seal will affect the final results. - When talking about printing and artwork I hear the phrases CMYK and RGB? What do these mean?
These are different colour processes used in design and print. When a document is produced in colour there are two different processes that can be used - one with four colours and one with three - every colour is made up out of a combination of these colours. The CMYK process is made up of colours Cyan, Magenta, Yellow and Black whereas the RGB process uses only Red, Green and Blue. - What are PDF, tiff and eps files?
PDF means Portable Document Format. You can view PDF files using the Acrobat Reader software. This can be downloaded for free from Adobe if you do not already have it installed on your computer.
TIFF means Tagged-Image File Format. It is an image format that is supported by virtually all image and page-layout applications. Tiff files support RGB, CMYK and grayscale colour.
EPS means Encapsulated Postscript. This is a format that is supported by almost all illustration and page-layout applications. - How can I get material printed?
ACE has a pool of approved print suppliers for litho and digital work, one of whom is dedicated to printing letterheads, comp slips and business cards. If you require contact details, quotes, general information or advice on any process or piece of material for production please contact Fiona Meade 020 8765 7330 - We have signed a licensing agreement with ACE to use the brand. What does this mean?
Signing the agreement means that you have agreed to follow the current brand guidelines which are displayed on the brand website. Specifically, it means that each Age Concern has agreed to use a geographical descriptor next to the logo unless the guidelines expressly allow otherwise. These agreements are flexible enough to allow the guidelines to be updated without a new agreement needing to be issued. - What other legal matters should I be aware of?
Everything that carries the Age Concern logo should have the registered charity number on it as well. Sometimes this isn't very practical, but wherever possible it should be included. Sometimes it is appropriate to use the line 'Age Concern is a federation of registered charities'; this is only when the materials concerned are distributed throughout the federation. If it is only for a few federation members or for use by the Wales, Scotland and N Ireland, and/or members of their structures then a different line wording would be needed to be drawn up in conjunction with the ACE Legal team.
