Logo - Geographical Descriptor
The Marque | Exclusion Zone | Colour Usage | Logo With Descriptor
For certain uses, a descriptor (your organisation/group name) can be added to the Age Concern logo. The descriptor should always be used on:
- Letterhead
- Business card
The name should combine 'Age Concern' and the geographical descriptor eg 'Leicester' without the preposition 'in' or any other words.
- Age Concern Leicester
- Age Concern in Leicester
It is an option on local items such as:
- Signage
- Minibus livery
It shouldn't be used on:
- Main brand communication
- National charity events or fundraising
