Books Brand Guidelines
Most of the brand guidelines are equally applicable to any books that Age Concern publish. The rules concerning the use of logos, colour & photography certainly apply. While there is some leeway with the application of the guidelines to the internal body of the books, the covers and any promotional materials are covered by the existing guidelines.
Below are some key points:
- Front and back Cover
General guidelines apply
- Spine
Book Title and Age Concern (no ‘books’) in corporate font
- Text & font
The cover titles and headings should be in the corporate typeface and the body text in a matching serif typeface.
- Promotional material
General guidelines apply
